Silver Cross

We’re proud of our unique history. In 1877 our founder, William Wilson, invented the very first pram. Since then Silver Cross has become one of the world’s most trusted brands, transporting more than 10 million babies.

Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system – the now-famous bouncing Silver Cross suspension – and combined this with a reversible hood to create the first-ever modern pram. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams." It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.

We continue to develop the best and most innovative prams and nursery products. We’re proud to say more than 10 million parents have chosen us to help give their babies the best start in life. Today, Silver Cross is still based in Yorkshire, England, and our products are sold in more than 70 countries worldwide.