Wilson + Frenchy

Inspired by all that is beautiful. Wilson + Frenchy is an Australian baby and kids brand, loved across the world for its subtle colour palette, hand drawn illustrations, playful graphics, natural and organic fabrics. Specializing in preemie, newborn & toddler babywear, muslin wraps, bedding and our gift-ready kids sleepwear in sizes 1 to 5. Wilson + Frenchy are the go-to brand for new mums and style conscious shoppers seeking beautiful gifts for friends and family.

Each season, our baby boy, baby girl and unisex collections are meticulously collated to tell a story that is original, whimsical and beautiful. Most importantly, everything we create at Wilson + Frenchy comes from the heart, with a eco-friendly sustainable approach, from our detailed designs to the special care and thought given to all aspects of your online shopping experience with us - from the quality of our products, to our bespoke cotton drawstring garment bags with our iconic gold foil.

At Wilson + Frenchy, we are passionate about helping mums and the community, and so we pride ourselves in ‘giving back’ with regular donations to non-for-profit organizations, charities and hospitals.